In a remarkable display of creativity and entrepreneurial spirit, the Mission Shakti department of the Odisha government launched the ‘Subhadra Shakti Pop-Up Bazaar’ at the recently held FICCI FRAMES 2026 in Mumbai.

This two-day event, which took place on September 29 and 30, effectively brought the rich cultural heritage of Odisha’s handlooms and handicrafts to one of India’s leading media and entertainment platforms.

FICCI FRAMES is well-known as a premier venue for the media and entertainment industry, making it an ideal setting to highlight the exceptional craftsmanship of women entrepreneurs from rural and semi-urban Odisha. Attendees, including industry leaders, experienced the dedication and intricacy of the traditional products firsthand.

The pop-up bazaar attracted significant interest from notable figures in the film, entertainment, and culinary sectors. Among the distinguished visitors were Bollywood actor and parliamentarian Ravi Kishan, content creator and actress Prajakta Koli, actor Amol Parashar, renowned actress Rasika Dugal, and celebrity chef Ranveer Brar. As a gesture of Odisha’s famed hospitality, these esteemed guests received exclusive gift hampers from ‘Subhadra Shakti,’ featuring handcrafted items made by the women entrepreneurs.

Officials emphasized that this initiative provides vital exposure for Odisha’s grassroots creators, expanding their market reach. By connecting local craftsmanship with national and international commercial opportunities, the ‘Subhadra Shakti Pop-Up Bazaar’ represents a significant advancement in empowering women economically and promoting a unique global identity for their creations.