Odia cuisine is celebrated for its simplicity, flavor, and deep cultural significance. To expand its reach, the Odisha government has appointed renowned chef Ranveer Brar as the brand ambassador for promoting Odia cuisine. Reports indicate that the state government has also selected MasterChef India finalists Anju and Manju, along with Season 6 winner Abinas Nayak, to advocate for traditional Odia food. The formal agreement was signed by the state’s Tourism Department in the presence of Chief Minister Mohan Charan Majhi during the recent Odia Paksha celebrations.